Ten years ago, if you wanted to skip any mass media promotion, your campaign would be almost invisible. Now, with online and mobile revolutions picking up pace, the whole perspective of marketing has changed. Online campaigns are a great channel for delivering your message to the pinpoint audience by using behavioural information, but a new window of opportunity has now been widely opened - mobile is becoming the most effective channel for modern marketing.
Global mobile advertising and marketing is still getting its ball rolling, but is expected to grow from $3.4 billion in 2010 to $22.5 billion in 2016. By 2016, mobile marketing and advertising worldwide will represent 15.2 per cent of all online ads spending, according to Berg Insight. This intertwining of online and mobile marketing is one of the reasons why our company is focusing on events like OMExpo in Madrid, Spain.
At this year’s OMExpo, our team will present our mobile messaging and mobile payments solutions through both regular exhibiting and MMA seminars. You can join us on 24th of April from 15.00 - 15.40 and find out how you can use technologies like SMS and push notifications to reach your users and engage them in every moment.
Our mobile payments expert Milan Kekic will also elaborate on how to use the m-payment solution to monetise your content around the world. There are many cost-effective solutions for instantly putting your message into the hands of your consumers and monetising your digital business. The best thing is to have a one-stop-shop for your mobile future.
Our team will be more than happy to answer all of your questions. Just schedule a meeting and visit us at booth no. 312b.