Should app game developers take mobile payments seriously?

After this year’s Apps World in the USA, a hot topic echoes through the community - mobile payments and benefits of Direct Mobile Billing (DMB). Among app and game developers, DMB is a relatively well-known monetisation option.

However, a less known fact is that features and advantages of DMB can vary from one payment provider to another. Connectivity, payment flows, platform features, and payment provider’s know-how must all be in place in order to adequately support an online business. With DMB - especially when more than one country is involved - only the most experienced and knowledgeable providers can guarantee superb quality.

Our stats show that in countries where direct mobile billing is available, conversion rates rise up to 85%. This data surpasses every other payment option in the world – especially credit cards where the conversion rates can be as low as 7%. Imagine a base of 100000 paying online gamers with conversion rates so low? You can bridge that gap by introducing mobile payments in your payment portfolio. Simple usage keeps direct billing conversion rates so high. The players do not need to fill in any forms or leave additional personal data that can discourage them from completing the payment.

Android apps still rule the digital market with over 60% of its content being freemium. By the end of 2013, Android had captured an impressive 81% of global smartphone market share, demonstrating the growing relevance of the Android platform for any app developer. In this vast sea, the most challenging task for any game developer is to define a monetisation business model.

Those monetisation models really boil down to two strategies: 1. ad supported app, 2. subscription supported app and/or app with in-app purchase. Of course, every option has its upsides and downsides. Ad supported apps are convenient for games with a larger base of players unwilling to pay – not an optimal solution for start-ups. Bottom line, ads are annoying and can negatively affect player engagement.

This is another point in favour of the in-app mobile payment option. If you decide to integrate the Infobip mobile payment option you can have a subscription based model combined with in-app payments. You can also combine a free version of the game with paid upgrades and extra features. In addition, you will have complete insight into your business through a user friendly interface and a hassle-free integration process.

In the end, it’s all about player satisfaction leading to your revenue spiking. The simplicity and high-end user experience makes mobile payments preferred player choice.   To find out more about our unique offerings for your app, schedule a meeting at Mobile World Congress 2014.