Market Perspectives

The user demand for convenient and intelligent ways for making payments for goods and services by using a mobile phone is creating exciting opportunities for those organizations that are part of the mobile payment ecosystem.

Market Perspectives InfoGraphic

Figure: Market Projections 2011-2015 in USD billions (source: Juniper research - Mobile Payments for Digital & Physical Goods Analysis, Markets & Vendor Strategies 2011-2015)

Even though typical transaction sizes will remain in low single digit dollars, a sufficient number of users will be making remote mobile payments for purchases of music, games, tickets and other digital goods sufficiently often to generate over $260 billion of payment transaction value by 2015.

As we can see, according to analysts at Strategy Analytics, consumers prefer operator billing for mobile content purchasing.

Preferred Payment Method

Figure: Preferred payment method for digital goods (source: strategy analytics) For the survey, Strategy Analytics asked 1,000 consumers in the U.S. and 1,500 in Western Europe to rate how they would prefer to pay for apps, using a scale of 1 - 5.

Direct Mobile Billing is becoming a global trend and Mobile Operators should benefit from their unique position and compete with traditional payment methods through partnerships with reliable partners with a proven track record and extensive merchant portfolio.

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