With Mobile World Congress 2014 just around the corner, our VP Paolo Rizzardini is sharing some thoughts on the mobile payment industry trends. Figures do look positive and the convergence of mobile solutions and business opportunities is the dominant tendency across the world.
We are excited to be a part of the transformation that is happening every day and at every level. New business models are offering maximum flexibility to merchants and a wide set of options to their mobile buyers. This, together with an increased reliability of these payment options and the growing penetration of smartphones are giving an additional boost to mobile payments around the world.
All the relevant figures are supporting this claim. Juniper Research predicts a rise in mobile-based purchases up to 53 billion USD by 2016 (from 27 billion in 2013), driven mainly by digital content. This is exactly what we witnessed with our clients and partners throughout 2013.
New markets – like Africa – are on the rise. Other markets are booming as well. For example, China saw a 318% increase in mobile payments in 2013. Mature markets are improving in terms of content quality, technology, user experience and commercial conditions.
Of course, the mobile payments industry still has some challenges to face in order to give every end user the same and the best possible payment experience. With the combined effort of regulators, content providers, operators and payment providers this and many other barriers can be overcome, to the benefit of the entire ecosystem.
With its strong technical capabilities, global footprint and wide expertise in the field of telecommunications, Infobip definitely is at the top of this mobile payment growth.- Find out more about Infobip’s unique offering. Stop by our booth 8.1F49 at the Mobile World Congress or apply for one of our specialized workshops . See you in Barcelona! Sources: cbronline.com, shanghaidaily.com
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