Most relevant mobile payments industry terms in one place.

In this sense, a ratio of app users who became paying customers. Typically, mobile users download a free app that offers paid upgrades, expansions or additional content. if offered the right incentive, they will become paying customers, i.e convert into paying users.

Movies, music, books, games or other types of content that is available only in digital form to be downloaded to and viewed or consumed on a computer, tablet or smartphone device.

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