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Centili Limited

Index of industry terms

Updated less than a minute ago

Direct carrier billing

In this sense, a ratio of app users who became paying customers. Typically, mobile users download a free app that offers paid upgrades, expansions or additional content. if offered the right incentive, they will become paying customers, i.e convert into paying users.

Monetisation platform

A tech company, an intermediary between mobile network operators and merchants. Usually operates their own PaaS and SaaS which enable the processing and completion of payments initiated via telco plans. Monetization platforms usually have knowledge of price points, payouts, markets, payment flows and conversions specific to networks, countries, and regions. Maintains direct connections with MNOs, strong in-house technology, and product development.

WAP billing

A way for mobile subscribers to buy content while browsing on mobile devices using the Wireless Application Protocol (WAP). For WAP billing to work, the mobile device must be connected to the mobile data network, but the consumer does not need to register or visit a specific page to complete the purchase. The amount will be charged to the mobile phone bill, or deducted from the prepaid balance.

Trusted flow

One-click payments flow that requires no redirection to MNO's page. MNOs provide trusted service for those services that meet their proposed standards.

Virtual currency

A type of unregulated digital money which is issued and controlled by its developers and used and accepted among the members of a specific virtual community (ECB definition, 2012). Essentially, virtual currency is purchased with real money in the real world and spent in the virtual world for virtual items. Example: coins in an online fantasy game, which can be earned in-game, or purchased in the game publisher's store.

Virtual goods

Non-physical items within a social network or video game, such as stickers, game powerups, in-game or in-community currency.

Premium SMS billing

A method of mobile payment which relies on an SMS message charged at a premium price, usually equal to the value of the item purchased, sent by the mobile user to a specific number, and usually containing an item-specific keyword.

Scratch cards

A way of topping up a prepaid mobile account issued by a mobile operator. Scratch cards contain codes which are then typed into the Centili widget for topping up the Centili account or making a payment via Centili.

Payment API

Application Programming Interface (API) is a set of tools and protocols for building or integrating software applications. Centili payment API is used by developers and companies who want to integrate Centili mobile payments into their online or mobile applications.

One-tap purchase

Purchase made on a smartphone with a single tap to confirm payment. Most commonly, used to purchase virtual and digital goods in mobile apps (cf. In-app payments; however, an in-app payment is not necessarily a one-tap payment).

mWallet

Also known as a mobile wallet, this is a digital equivalent to a physical wallet, an app containing digitized valuables such as credit or debit cards, loyalty program cards, public transport cards or other identification. Generally, mWallets are used to make different types of payments, either via NFC technology, or online (mobile and desktop), as well as collect loyalty card points and use benefits.

Mobile payments

Payments for goods or services made from or via a mobile device such as a mobile phone, smartphone, or tablet. Mobile payments technologies vary in type and application. Some are restricted to point-of-sale transactions, while others are best suited for micropayments of up to $10. Some require bank accounts or credit cards, others do not. Some require smartphone apps to function; others work on feature phones. What all have in common is the fact that a mobile phone is required in the process.

MSISDN

A number uniquely identifying a subscription in a GSM or a UMTS mobile network. An MSISDN is the phone number associated with a single SIM card, in other words, the MSISDN is the number you need to input in order to place a call or send an SMS message.

Micropayments

Application Programming Interface (API) is a set of tools and protocols for building or integrating software applications. Centili payment API is used by developers and companies who want to integrate Centili mobile payments into their online or mobile applications.

In-app payments

Payments made within a mobile app and via an integrated payments system, either via direct mobile billing or a mobile wallet.

Digital content

Movies, music, books, games or other types of content that is available only in digital form to be downloaded to and viewed or consumed on a computer, tablet or smartphone device.

Conversion rate

In this sense, a ratio of app users who became paying customers. Typically, mobile users download a free app that offers paid upgrades, expansions, or additional content. If the app offers valuable service which users like or need, a percentage of them can be expected to become paying customers, i.e. to convert into paying users.

Product bundling

Product bundling is a model of offering multiple digital products for purchase as a single combined service or product package.

Soft bundle

Soft bundling is a model of product bundling when an app feature (bite), free trial, or basic content is bundled with a telco product. Telcos use soft bundles for tactical sales campaigns on the one hand, and on the other, digital content providers use soft bundling to increase user acquisition and conversions.

Soft bundling enables rapid user acquisition campaigns, with popular digital content as an incentive for the end-users. It is proven to stimulate data usage and spend. Telcos are getting a lot of marketing value by exploiting popular digital brands through co-branding offers and packages, and digital content providers acquire free mass-market distribution through the telco channels and marketing push. There is a high potential for converting trials to paying users and generating revenues through DCB.

Hard bundle

Hard bundling is a model of product bundling when a digital service license or app is paired with a telco monthly tariff plan, adding value to premium plans. Users pay for the joint product through their telco bill.

Hard bundling is suitable for promoting premium digital services while entering postpaid and business-heavy markets. Digital content producers get broad marketing support from the telco partner, saving on marketing costs. Telcos get enriched postpaid or business tariffs with premium digital services customers.

Data gifting

Data gifting is when digital content producers buy data in bulk and offer the data bundled with their digital products. "Free" data is an incentive to end-users to purchase more of their content, subscribe or upsell. On the other hand, telcos sell larger data volumes to digital content providers, simultaneously reaching new customer segments and increasing stickiness.

Reselling

Reselling is when telco operators sell digital service as a stand-alone product. It opens new distribution channels for a digital content producer while enriching their portfolio with trending brands.

Digital content providers benefit from the telco marketing power to promote their service while leveraging on telco data and analytics to ensure smart targeting and brand relevance. Telcos get new offering and revenue streams without any investment. Simultaneously, a telco can benefit from the digital service brand popularity and marketing to enhance their portfolio and improve their attractiveness.