14 Jul 2022
bKash, the leading e-Wallet in Bangladesh, is now available over our digital monetisation platform. With technical integrations completed and payment flows tested, international digital merchants can now use Centili to collect payments from their Bangladeshi customers via bKash.
The country's leading mobile financial service and its first unicorn, bKash reaches a significant portion of the Bangladeshi population. Owing to its ease of use, it is a preferred method for many types of financial transactions conducted in Bangladesh daily. It is also a convenient way for local customers to pay for their music, video, gaming, e-learning, and other types of digital content.
„We are excited to see bKash added to our portfolio of mobile payments services. On top of enabling international brands to charge for their content via 280+ telecom operators, we are committed to enabling merchants to introduce other types of payments, in order to improve their monetisation potential. In South and South-East Asia, e-Wallets are our priority, as they are widely accepted by customers and local business cultures. We aim to make them easily available through a single integration with Centili; bKash is a perfect example of this,“ said Rui Antunes, Centili Chief Revenue Officer.
bKash has a large network of agents, distributors and cash-out spots across the country. The most widely used mobile financial system in Bangladesh, it operates a fast-growing ecosystem of partners and services designed to solve the most pressing financial needs of the people of Bangladesh. They use bKash to pay bills, add and transfer money, and pay for goods and services to merchants at more than 47 000 outlets. Many factory workers get their wages paid via bKash; it supports instant nano loans and savings plans. It is so popular that in recent years it became synonymous with digital money transfer - instead of ‘send me money’, customers in Bangladesh now often say ‘bKash me’.
Get in touch with our Pavan Hande, Rui Antunes or GTM team to hear more on how to improve your monetisation in Bangladesh. We look forward to discussing opportunities!