Products | monetisation | centili fusion
products-merchant-fusion

Digital bundling platform for global growth

Enter multiple new markets and efficiently drive user acquisition.

Do you recognise these pain points?

Managing the growing CAC in a crowded market?
Struggling to engage with your user base?
Slow and complex monetisation processes?
Having a hard time establishing recurring revenues?
That’s why we invite you to join Centili Fusion

Co-marketing partnership engine, to provide joint products with telcos.

And not one telco, but a whole global network of operators, at once.

The only thing you need is a single integration

What Centili Fusion brings

Discover our flexible bundle models

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Soft bundle

Your app feature (bite), free trial, discount or basic content is bundled with a telco product (e.g. data pack). Users pay for the bundle through their prepaid or postpaid telco account.

  • Rapid user acquisition. Fusion is ideal for entering a new market or a new target segment
  • Great visibility. It helps build brand awareness and gain market exposure
  • Mass-market distribution. Get free mass-market distribution through the telco channels and marketing push
  • Increased conversion. High potential for converting trials to paying users and generating revenues through DCB
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Hard bundle

Your app or service is bundled with a telco monthly tariff plan. Users pay for the joint product through their telco bill.

  • Ideal for promoting premium digital services
  • Excellent for entering postpaid and business heavy markets
  • You get broad marketing support from the telco partner, saving on your marketing costs
  • You increase your conversion rates and build a paying user base
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Data gifting

You buy data and offer it bundled with your digital products. Grant “free” data to your users as an incentive to purchase your content, subscribe, or upsell.

  • Suitable for markets where you already operate and seek to stimulate revenues
  • Improves your sales by adding value to your own digital offering
  • You can achieve excellent bulk data price thanks to Centili volumes, without minimum purchase requirements
  • Minimise your CAC by controlling data quantities
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Reselling via Telco

Telco operators sell your digital service as a stand-alone product. Customers pay for subscription or content through their telco bill/credit.

  • You get an extra sales / user acquisition channel at no cost
  • You can benefit from the telco marketing power to promote your service
  • You can leverage on telco data and analytics to ensure smart targeting and brand relevance
  • Fast payouts

Centili Fusion in action

Team

Customer story

How e-learning solution Busuu expanded into new markets

In technical and commercial cooperation with a telecom network, enabled by Centili, Busuu was able to reach hundreds of thousands of mobile subscribers.
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