London, 10th August 2020 – Centili, a specialist in digital payments today launches Centili Fusion, a Platform-as-a-Service enabling the smooth creation and management of highly flexible packages combining telco and digital services.
Using Centili Fusion, MNOs can integrate a variety of digital services into their prepaid or postpaid plans. The platform allows them to easily incorporate add-ons such as social media apps, mobile gaming, e-learning and VOD services, into a bespoke package through Centili’s existing partnerships with merchants worldwide. This enables operators to deliver value-add subscriptions to their customers instantly, without having to navigate the technical issues of integration. The benefit is increased customer engagement and loyalty, via a platform that is managed as a complete end-to-end offering by Centili, taking the hassle out of delivering bundled mobile subscriptions.
Due to Centili’s global presence, this can be done in any region across the world, and in addition to the technical platform, Centili takes care of the legal and regulatory challenges of introducing digital services to new markets. By blending business and process consultancy services with the easy to use PaaS, Centili allows merchants to quickly enter new regions with minimal friction, cutting through the red tape that typically slows down the process.
Centili has been trialling the platform throughout 2020 and has seen huge successes when it comes to customer engagement. For example, high-end apps offered as a value-added service by mobile network operators in North Africa and South-East Asia offered a highly effective acquisition strategy with a 60% retention rate. This not only gives operators a low cost, low effort way to engage with subscribers while giving merchants one of the most effective methods of customer acquisition on the market.
Zoran Vasiljev, Group CEO at Centili commented, “One of the biggest barriers to delivering the integrated digital packages that consumers are looking for, is the complexity of combining these services. Centili Fusion completely removes the business, legal and regulatory hassle of bundling digital services into mobile packages, creating an opportunity for operators and merchants alike to engage customers to strengthen their bottom line. We look forward to seeing our MNO and merchant partners alike benefit from the most frictionless method of collaboration in the industry.”
Started in 2011 by a team of developers, digital monetization company Centili partners with 280+ MNOs and leading global and national merchants to enable micropayments, user identification and mobile engagement. The company counts Badoo, Wargaming, iTaxi and Busuu among its clients. It was recognized as the Tier 1 direct carrier billing vendor in 2018 and 2019. Centili is one of ROCCO's 2020 Top 50 innovators and is the best-ranked carrier billing company on the list.