International digital monetisation company Centili has appointed its SVP Marketing Dina Janevski Farcic as Chief Marketing Officer.
Since joining the company in May 2020, Janevski Farcic has built a strong marketing function comprising digital and content marketing, product marketing, communications, advertising, and PR. She organised an in-house team, set up a network of external partners, and took on the company rebranding – a major project brought to a successful end in January 2021.
Massive in scope, the rebranding resulted in the new visual identity, revamped communication and the new website, which was all presented as Centili celebrated its 10 years in the international mobile payments business at the beginning of 2021. The new brand identity was implemented across the Centili footprint, capturing its authentic spirit and values while at the same time reinforcing its bold vision and plans for the future. It has received multiple awards from expert marketing juries at Best Brands, Hermes Creative Awards, AVA Digital Awards and other competitions.
She has also planned and executed the launch of Centili Fusion in August 2020, carried out several marketing programs that supported the Monetisation Platform-as-a-Service pivot, and is preparing another major product launch.
Janevski Farcic has a strong background in telecommunications and creative industries, with previous work experience including senior and leadership positions at Publicis, Leo Burnett, Telenor and other notable brands. In March 2021 she was listed in Top 100 Women in FinTech, compiled by the UK-based BizClick Media Group in recognition of female executives that are having a profound impact on fintech's development globally.