16 Feb 2022
London, UK, 16 February 2022 - Digital monetisation company Centili and ZEE5 Global, the largest streaming platform for South Asian content have come together to provide consumers in Bahrain and the Kingdom of Saudi Arabia (KSA) with safe and convenient access to the richest array of South Asian entertainment. Centili has enabled carrier billing for ZEE5 Global on Zain Bahrain and Zain Saudi Arabia.
With this, ZEE5 Global users in Bahrain and Saudi Arabia can now pay for the region's much-loved video streaming service using their mobile plans with Zain and watch their favourite South Asian content anywhere, anytime.
Archana Anand, Chief Business Officer, ZEE5 Global, said, “We are committed to bringing audiences in Bahrain and KSA the best Indian and South Asian entertainment, and this partnership is an exciting opportunity. As the region’s preferred platform for South Asian content, our rapid growth across the Middle East has been driven by our ability to continually bring viewers the latest Bollywood and regional films and series across 11 Indian languages. The ease with which payments are made will only help viewers access more content.”
The agreement encompasses the technical and commercial arrangements necessary to allow micro-purchases charging via mobile subscribers' telco plans. Thus, Centili provides technology and payment tools as well as operational and technical support for MNOs and merchants utilising their award-winning monetisation platform that allows quick and intuitive payment flows.
Amir Ghaly, Vice President of Regional Growth for the Middle East and Africa at Centili, said, “ZEE5 Global is a leading streaming platform for South Asian content, and we are thrilled that we can support their expansion in the MEA region with our platform. With technical integration and testing promptly resolved the service activation will be fast and reliable.”
ZEE5 Global is the world’s largest platform for South Asian content and is present in 190+ countries across the globe with an immensely strong position in the Middle East. It has 170,000+ hours of on-demand content across 18 languages: Hindi, English (dubbed), Malayalam, Tamil, Telugu, Kannada, Bengali, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi as well as Malay, Thai, Bahasa, Urdu, Bangla, and Arabic content.
With the largest array of choices in every language featuring the top stars and best-loved directors, ZEE5 Global brings together the best of Originals, the latest Bollywood and regional Movies and TV Shows, Music, Cineplays, and Health and Lifestyle content all in one single destination. Follow ZEE5 Global on Twitter and LinkedIn.
Centili is a digital monetisation company that partners with 280+ MNOs and leading global and national merchants to enable digital payments, user identification and mobile engagement. Founded in 2011, it operates an in-house developed award-winning mobile payments platform, doing business from 10 locations in Europe, SE Asia, MEA, and Americas. Gentili has been recognised by mobile network operators as the Tier 1 Direct Carrier Billing vendor in 2018, 2019 and 2021.