Company |News |Centili Maestro Storefront Launched on A1 Serbia

Centili Maestro Storefront Launched on A1 Serbia


Centili Marketing


03 Mar 2022

London, UK, 24 February 2022 – Telecom operator A1 Serbia and digital monetisation company Centili have implemented a comprehensive digital services store for A1 subscribers. The store enables quick discovery, purchase and activation of games, e-learning apps, video, and music. It is available via the A1 website and My A1 self-care app.

A product of Centili, the store comes with accompanying technical support and payment processing, which will empower A1 Serbia to scale its digital offering further, tuning it to the increasingly tech-oriented consumer. It is a safe and ready-made solution that mobile network operators plug into their customer apps and websites. Centili’s underlying platform provides payment processing, subscription management and services activation. Centili Maestro Storefront comes with a wide array of pre-installed popular digital brands. 

“Centili Maestro Storefront provides premium games, apps and services along with seamless activation and the possibility to purchase content and services via A1 postpaid bill or prepaid credit. With it, we hope to continue to provide an excellent digital experience for our subscribers, offering a large number of entertainment digital services in one place,” said Nataša Ivanović, Product Manager at A1 Serbia.

A1-Serbia-and-Centili-implemented-digital-services-store for games, apps and other services                
Source:  Entertainment menu on A1 Serbia webpage A1-Serbia-and-Centili-implemented-digital-services-store for games, apps and other services

Centili has designed user journeys with great care, with content purchases added to subscribers’ mobile phone bills. Under the agreement, Centili will maintain the store and facilitate new content additions - the store will continually expand with new apps and content, along with vouchers, special offers and reward schemes.

Filip Simceski, VP Product and Innovation, said, “We are thrilled to partner with A1 Serbia and see our major product implemented in this reputable telecom network. A1’s agile approach and sound foundations for the digital age speak volumes of its capacity and determination to scale its digital portfolio. We are fully committed to supporting them in that important mission.”

Centili Maestro Storefront rests on the company’s award-winning monetisation platform, with connections to 280 mobile network operators in 80 countries and a total reach of 4 billion people. 


A1 Serbia is a member of the International A1 Telekom Austria Group and a the mobile operator which strives to improve the telecommunications market, creating a convincing user experience in the new digital era. Nearly 1,500 employees are dedicated to creating innovative solutions and services, enabling 2.4 million users to choose and make the best use of the opportunities offered by digitalization, following their needs.

A1 Telekom Austria Group is a leader in digital services and communication solutions in the CEE region, providing services to about 25 million users in seven core markets and employing close to 18,000 people. The Group forms part of América Móvil, one of the world's largest telecommunications service providers. For further information please visit and

Centili is a digital monetisation company that partners with 280+ MNOs and leading global and national merchants. Founded in 2011, it operates an in-house developed award-winning mobile payments platform, doing business from 10 locations in Europe, SE Asia, MEA, and the Americas. MNOs have recognised Centili as the Tier 1 Direct Carrier Billing vendor in 2018, 2019 and 2021.